Brand Strategy and Marketing Campaign to Drive Sales
Daisy Pool Covers needed to reposition themselves in the pool covers market to protect and grow market share both on and offline.
After undertaking thorough market analysis, we revised the brand strategy to reposition Daisy as a high quality local brand that understood the needs of the Australian market.
A value proposition around ease of use and performance was developed, encapsulated in the tagline ‘Australia’s Favourite’.
Following the brand re-set with more detailed product photography, a multi-channel marketing strategy was developed and launched to engage the target audience in Daisy’s refreshed brand. This involved the design and build of a new ecommerce website, and integrated social, Google Ads, email and content marketing activities.
The new brand direction and marketing strategy lead to consistently increased sales year on year and market share nationally.