EFFECTIVE EMAIL MARKETING MEANS COST EFFECTIVE SELLING
Email marketing is an essential part of digital marketing strategy and often produces the best ROI.
Email’s strength is based around building deeper and longer lasting relationships with customers who have already shown interest in your brand.
Effective email strategies are designed to increase the Customer Lifetime Value (CLV) for your business in turn, increasing the returns from your advertising spend and adding value to your business across channels.
Not sure if your email is working correctly?
An effective email strategy should account for between 30-40% of your total revenue in Google Analytics. While this may seem high, an effectively run email channel will be targeting those already interested in your brand, as well as those who have purchased from you before and are therefore likely to purchase again.
Our email marketing strategy can encompass any or all of the following
Email marketing platform set-up and integration with your website and CRM
Implementation of tactics to build a ‘clean’ list of quality subscribers as quickly as possible
List segmentation for campaign targeting
Send time and date optimisation
Beautiful template design and mobile-optimised formats
Campaign development and content generation
Open rate and CTR (click through rate) optimisation tactics
Automation and autoresponder sequencing such as welcome series or abandoned cart
Reporting and ROI calculations
Let us show you how to win more business – fast.